How to fail at digital marketing

How to fail at digital marketing

Digital marketing is hugely more measurable and better value for money than offline marketing, but it’s not always guaranteed that you’re going to succeed. In my 12 years working in digital marketing, I’ve failed a number of times. Here’s why I think it happened.

How to fail at digital marketing

What Is Paid Advertising?

If you are a business owner or marketer, you may have heard about the benefits of paid advertising. But what is paid advertising, and why is it important for your business?

Digital Marketing Case Study – Viking Dragon

Digital Marketing Case Study – Viking Dragon

Digital Marketing Case Study: Viking Dragon Targeted funnel-based marketing via Facebook and Instagram results in a 350% increase in revenue for e-commerce business Viking Dragon  The Viking Dragon is a unique e-commerce company that sells authentic Viking replica...
Digital Marketing Case Study – Canoe Adventures

Digital Marketing Case Study – Canoe Adventures

Digital Marketing Case Study: Canoe Adventures A multi-pronged social marketing campaign results in increased bookings from local customers and visiting holiday-makers over the summer season Canoe Adventures are a Totnes-based company that offers guided canoe trips...