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Discover digital marketing advice and tips in our blog…

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How to fail at digital marketing

How to fail at digital marketing

Digital marketing is hugely more measurable and better value for money than offline marketing, but it’s not always guaranteed that you’re going to succeed. In my 12 years working in digital marketing, I’ve failed a number of times. Here’s why I think it happened.
What Is Paid Advertising?

What Is Paid Advertising?

If you are a business owner or marketer, you may have heard about the benefits of paid advertising. But what is paid advertising, and why is it important for your business?