Pinterest Advertising Agency

Pinterest is a unique social media channel which is quite often overlooked, but it can actually be an amazing channel for e-commerce businesses. With over 500 million active users every month, who spend twice as much time shopping than other web users, it can be a particularly lucrative platform to advertise on.

Pinterest is a platform primarily for finding new ideas and being inspired. This means users are actively searching for new products and are ready to buy, so they are more receptive to ads on Pinterest than they would be on other channels. In fact, Pinterest ads tend to have the lowest average cost-per-click when compared with the other social media channels, and high engagement too. Which is all great news if you have a smaller budget!

You can use Pinterest’s targeting capabilities to get your ads in front of the people who are most likely to buy your product. You can target based on particular demographics like age and location, but you can also drill down into specific interests which are relevant to your product offering, so your ads will appear when users are searching for similar products.

Pinterest ads blend seamlessly with organic content and reflect the visually-appealing nature of the platform, so ads don’t stick out like a sore thumb. There are a range of ad formats on offer to showcase your products such as video, carousel and shopping ads and you can even use quizzes to boost engagement.

Making sure the customer journey is smooth is really important as a clunky and difficult experience can turn customers away. You can now integrate Pinterest campaigns with your Shopify website to ensure a seamless buying process for new customers.

If you are an e-commerce business, Pinterest can be a really powerful tool and you can’t afford to overlook it – let us help you to make the most of it…