TikTok Ads Agency

Short-video platform TikTok took the world by storm when it burst onto the scene a few years ago. And it is showing no signs of slowing down, as it continues to set trends and disrupt the digital marketing landscape. So, if you are not advertising on TikTok you may risk getting left behind.

TikTok is an app with a very large and engaged user base – it has over a billion active users every month and it is the fifth most popular social media channel. Although it is primarily a video sharing app rather than a shopping app, users tend to be quite receptive to ads. There is even a #TikTokMadeMeBuyIt hashtag which goes to show how people can be influenced to purchase things they weren’t planning on buying.

TikTok lets you drill down into user interests and behavior, so you really target your ads and get your brand in front of the people who are more likely to buy your product. And by utilising lookalike audiences you can make the most of TikTok’s data and insights to reach users with similar characteristics to your best customers.

There are a range of creative ways to advertise on TikTok depending on your goals and budget. You can use in-feeds ads to reach new customers or use branded challenges and effects to encourage engagement.

As the TikTok algorithm promotes content based on engagement, you do not need to have a large following on the platform for your ads to be successful. TikTok also has a lower cost-per-click rate than Facebook and Instagram, so you can achieve a higher return on investment. This means TikTok can be a particularly lucrative platform to advertise on if you are a smaller brand wanting to grow.

It’s often seen as a platform for young people, but there is actually a growing number of Baby Boomers who are using TikTok. So if you are trying to reach an older audience it may be a great channel for your business to advertise on.

Let us help you to unleash the power of TikTok advertising – get in touch today…