Digital Marketing Case Study:

The Viking Dragon is a unique e-commerce company that sells authentic Viking replica items.

Wecanhelp.digital worked with The Viking Dragon to improve their online sales on their Shopify-based e-commerce website.

Facebook and Instagram ad campaigns were created utilising a funnel-based system, with the early ‘reach’ stage bringing in new cold traffic, further down the funnel there was the warm ‘act’ stage to retarget users of their website, then a ‘convert’ stage, which retargeted people who had abandoned their basket.

Multiple Google Ads campaigns were used, including Dynamic Search, Performance Max and Google retargeting. Shopping-focused targeting was used to serve ads to people who were more likely to shop online.

The result was a 350% increase in revenue and a 56.15% higher e-commerce conversion rate.

The revenue is continuing to improve.

thevikingdragon.com