Digital Marketing Case Study:
X-Club
Using Facebook and Instagram ads, we helped X-Club to increase the rate and quality of new leads, whilst lowering the cost.
Who are X-Club
xclubs.co.uk is an innovative pilates studio in Notting Hill & Mayfair which offers various health and wellbeing services.
How have wecanhelp.digital supported X-Club?
We supported Xclubs with Meta Advertising to boost sign ups to their intro offer at their Notting Hill Gym. We ran Website Visit and Lead ads across Facebook and Instagram to target potential new customers and retarget previous members & engaged audiences. We A/B tested different text and image combinations, to achieve the highest ranking tier of Meta Ads, which boosted the campaign’s performance.
Also, having recently opened a new site in Mayfair, X-Club wanted to promote their offering and grow their customer base. With these goals in mind, we ran Meta Lead ads, got them a load of new leads and reduced their cost per lead rate.
What were the results?
The campaign not only increased the rate of new leads for X-Club, but it also improved the quality of these leads, and generated leads for their new venue 3X cheaper than previous campaigns.
- Facebook and Instagram Ads