Digital Marketing Case Study:

The Rock Project is a renowned music school located in Exeter that runs sessions across Devon. The school faced the challenge of increasing enrolment in their evening music classes for children. To address this issue, they partnered with Wecanhelp.digital.

Wecanhelp.digital devised a digital marketing strategy that leveraged various paid advertising channels to meet The Rock Project’s objectives.

• 1. Facebook Lead Adverts: To kickstart the campaign, Wecanhelp.digital utilised Facebook Lead adverts, strategically targeting parents and potential students. These adverts effectively piqued the interest of the target audience, resulting in a significant influx of inquiries and class registrations.

• 2. Link Click Ads to Website: Another pivotal element of the strategy was the utilisation of link click ads to direct traffic to The Rock Project’s website. These ads promoted a compelling offer—a free two-hour taster session. This enticement garnered a substantial number of sign-ups, giving prospective students a taste of what The Rock Project had to offer.

• 3. Facebook Likes Generation Campaign: Simultaneously, Wecanhelp.digital implemented a Facebook Likes generation campaign, increasing The Rock Project’s social media followers. This boosted the school’s online presence and allowed them to communicate with a wider audience.

The combined efforts of these marketing initiatives led to remarkable results for The Rock Project. Their summer cohort was quickly filled to capacity, and the positive ROI exceeded expectations.

therockproject.com