Digital Marketing Case Study:

Who are ECM Events?

ECM Events, a prominent events company based in Manchester, who promote events such as “An Evening with Neil Warnock” and “Shaun Wallace’s Biggest Quiz Ever”.

How did wecanhelp.digital support ECM Events?

The primary objectives were to increase ticket sales, drive event awareness, and attract a highly engaged audience for both events. With these objectives in mind, Wecanhelp.digital developed a customised Facebook Ads strategy.

To ensure the success of the campaigns, Wecanhelp.digital utilised custom audience segments based on users’ interests, location, demographics, and past engagement with similar events. This hyper-targeted approach enabled ECM Events to reach individuals who were most likely to be interested in attending the events, increasing the chances of driving ticket sales.

Recognising the importance of visually appealing and engaging ad creatives, Wecanhelp.digital collaborated closely with ECM Events to create compelling visual assets and persuasive ad copy. 

Wecanhelp.digital closely monitored the performance of ECM Events’ Facebook Ads campaigns, using advanced analytics tools to track key metrics such as reach, engagement, and conversions. This data-driven approach allowed them to identify trends, optimise ad delivery, and refine targeting strategies. Continuous A/B testing and iterative optimization ensured that the campaigns were consistently improved to deliver the best possible results.

What were the results?

 
The Facebook Ads campaigns generated a significant increase in event awareness, driving a surge in ticket sales for both “An Evening with Neil Warnock” and “Shaun Wallace’s Biggest Quiz Ever” events.