Why should I use Facebook advertising?
Let’s cut to the chase. You probably know that you should be using Facebook Ads if you want your business to grow, but why and how?
Whether you have a new start-up business or an established company, we all know that advertising is key when it comes to promoting our products or services and growing our customer base. However, with so many advertising options available, it can be difficult to decide which one is right for your company.
Read on to find out more about why you should use Facebook Advertising for your business, what they are and how to use them correctly.
High engagement
Facebook has more than 2 billion users, meaning that a high amount of people are on this network and can see your ads. This is a great opportunity to increase the reach of your ads and get more customers for your business.
Great targeting
One of the biggest advantages of Facebook Ads is the ability to target specific audiences.
There are many ways to target, such as by demographics, location, behaviours, and interests. This way, you can make sure that the Ads are shown to the right people, increasing the chances that they will click on your Ads and visit your website.
Easy to measure results
You can use a variety of different metrics to see how effective your Ads are and what improvements you can make.
The number of clicks your Ads get is just one of the metrics you can measure
You can also measure how many people your ads bring to your website, how many people purchase your products, and how many people sign up for your email list.
Low cost-per-click (CPC)
When compared to other advertising mediums, such as Google Ads or Bing Ads, Facebook Ads often have a lower CPC, meaning that you can get more clicks for the same amount of money. This makes Facebook Ads a great option for companies with a low budget who want to invest in ads to increase their customer base.
Social proof
When customers see that a lot of other people are already interested in your product or service, they are often more likely to buy it themselves. Facebook Ads can help you increase the number of people clicking on your ads, which will also increase the number of people interested in your business.
Conclusion
There are many reasons why businesses should invest in Facebook Ads. It is important to remember that not all businesses are the same. What works for one business might not work for another. It is important to test different types of ads to see what works best for your company.
For more information on how wecanhelp.digital can help you get the most out of your Facebook advertising, click here:
