How AI can transform your digital marketing?
AI (Artificial Intelligence) has already been a huge game changer, and as it is advancing at such a rapid rate, it is probably no surprise 46% of marketers feel overwhelmed by it. It can be easy to be scared of AI, but it can actually be an incredible tool in driving your digital marketing forward.
Understanding your audience
Knowing what makes your customers tick is gold dust. AI can analyse vast amounts of data to uncover patterns in consumer behaviour. These invaluable insights can be used to maximise engagement and improve sales. Platforms like Meta and Google now use machine learning to analyse consumer behaviour.
More efficient targeting
By segmenting your target audience into groups based on interests and preferences, ads can be made more relevant – you don’t want to be wasting money showing ads to people who won’t buy your product. AI can also place ads where they will be seen by your target audience, even at key times when they are more likely to buy.
Content creation
AI tools such as ChatGPT can help you to create compelling copy and imagery which will grab your target audience’s attention. Also by testing different copy and images to see which resonates the most, your ads will be more efficient.
Better ROI
Budgets can be tight and it can be difficult to know where and how to allocate spend when it comes to digital advertising. Probably the biggest benefit of using AI in digital marketing is improving ROI. As it analyses data in real time, AI can make suggestions for content, placement and targeting to ensure optimal campaign performance, helping to get your message in front of the right people, in the right place, at the right time. It can also flag underperforming ads and suggest certain modifications to save you time and money.
So, as you can see, AI is an incredible tool which we have at our disposal, but it does have its downsides which need to be considered. Whilst the technology is being developed at a fast pace, it has not yet replaced the need for humans in marketing as it requires skill to use it effectively.
Content quality
AI is still relatively new and often makes mistakes, so always check all AI-generated content before posting. Make sure there are no errors including spelling and grammar mistakes, and any factual inaccuracies. You may also have to tweak the content so it fits in with your brand’s tone of voice and feel.
Ethical concerns
There are growing concerns surrounding how much data AI has access to and how brands use these insights to their advantage. Make sure you play it safe by complying with the regulations (such as GDPR) and stay on top of any updates.
As the technology continues to advance, AI will become more efficient, and new ways to use it will emerge.
Chat with us today to find out how we can transform your digital marketing.
* Source: Hubspot
