Social Media Advertising Agency
Why social media advertising?
Whether your goal is to attract new leads, or grow your brand presence, social media advertising can elevate your brand and reach an engaged audience who are ready to buy.
Social media offers brands a unique opportunity to connect and engage with your audience in real time, which can drive brand loyalty and provide valuable insights for you to use in your marketing strategy.
Utilising each channel’s sophisticated targeting capabilities means you can get your brand in front of the right people, at the right time. So it can be particularly effective if you have a niche audience or a limited budget.
How does it work?
Social media advertising taps into each stage of the buying funnel to keep your brand at front and centre. As it is not subject to the same algorithms as organic content, you can reach people who may not see your content otherwise and introduce your brand to a new audience. Remarketing advertising can target users who have engaged with your content and convert them into customers.
Let us help you to make the most of social media advertising – get in touch today…
What channels do you work with?
With over 3 billion active users, Facebook is the most popular social media channel. Its sophisticated targeting capabilities enable you to get your ads in front of the right people, and you can use the lookalike audiences tool to reach new people who are similar to your best customers. There is a range of creative formats on offer depending on your goals, such as video ads to grab attention and catalogue ads to showcase products.
Instagram lets you reach a highly engaged audience and it is a particularly great choice if your product is visually appealing. Ad formats include Stories, Reels, carousels and shopping ads so you can really show off your products. The ‘Shop now’ feature takes people directly to product pages, which simplifies the customer journey and drives sales. If you have a limited budget you can start small and scale up, plus you can use Meta’s targeting tools to ensure your ads will be shown to the people most likely to buy.
Pinterest is a unique social media channel as users are actively searching for new products and are ready to buy, so it may be the best channel if you need to drive sales. Pinterest offers a range of ad formats such as video, carousel and showcase. As it has one of the lowest average cost-per-actions in social media advertising, Pinterest can be a great choice if you have a small budget.
TikTok
Short-video platform TikTok massively disrupted the digital marketing world when it burst onto the scene a few years ago. It has a large and ever growing base of engaged users, especially among Baby Boomers, so it is not just young people. TikTok allows you to drill down into user interests and behavior to reach people who are more likely to buy your product. Even though it is not primarily a shopping app, users tend to be very receptive to ads and there is even a #TikTokMadeMeBuyIt hashtag.
If you want to reach an audience of engaged professionals, LinkedIn Ads can help drive new leads and boost your brand awareness. Using its targeting features, you can reach users based on location, job title and industry. Ads can appear on the feed as images, videos and articles, and even directly into users’ mailboxes.
With a diverse range of channels on offer, it can feel overwhelming and difficult to know where to start – let us help you.