Digital Marketing Case Study:
Serenity Stays
Bookings doubled, an ROI of 3 times the spend and two new property leads per month.
Who are Serenity Stays?
Serenity Stays is a holiday letting company based in Dartmouth, Devon.
What did wecanhelp.digital do for Serenity Stays?
Wecanhelp.digital supported Serenity Stays to bring in new customers for their letting business and tenants for their customers’ holiday rentals.
Facebook Ads were utilised to bring in leads and bookings, using a multi-level funnel to bring people in, and then retargeting them with relevant, high-quality content.
Google Display Ads brought new customers in at the top of the funnel, with Google Search Ads allowing Serenity Stays to rank top of the SERPs for multiple holiday-home-related terms.
What were the results?
The performance of the Facebook and Google Ads campaigns caused online bookings to double, bringing an ROI of 3X. During the campaign there were two new property leads delivered per week.
- Facebook Ads
- Social Media Retargeting
- Google Display Ads
- Google Search Ads