Digital Marketing Case Study:

The Fundraising Regulator is a membership organisation who regulate charitable fundraising in the UK.

Wecanhelp.digital worked with the Fundraising Regulator to bring awareness to some of the services they offer, including their fundraising badge and the Fundraising Preference Service.

Wecanhelp.digital devised a comprehensive digital advertising strategy to effectively communicate the benefits of the Fundraising Regulator’s services. The agency leveraged the popularity and extensive reach of Facebook and Instagram to target potential stakeholders and raise awareness about the fundraising badge and the Fundraising Preference Service. To capture the attention of the audience, high-quality animated video content was created to convey the key messages.

In addition to social media platforms, Wecanhelp.digital utilised Google Ads across various channels. The agency employed search ads to capture individuals actively seeking fundraising-related information. Display ads were placed on relevant websites to target potential users who may have been interested in charitable activities. The campaign also extended its reach through YouTube advertising, where video ads were strategically placed to engage viewers. Furthermore, Gmail ads were employed to reach users directly in their email inboxes.

The campaign generated a significant increase in awareness of the fundraising badge and the Fundraising Preference Service. The success of the campaign was evaluated using key performance indicators from digital marketing channels, as well as feedback obtained through surveys. Some notable results include:

• 1. Increased Impressions and Reach: The Facebook and Instagram advertising campaigns led to a substantial increase in impressions and reach, exposing the Fundraising Regulator’s services to a larger audience.

• 2. Engaging Video Content: The high-quality animated video content utilised in the social media ads proved effective in capturing the attention of users and communicating the key messages about the services offered.

• 3. Expanded Online Presence: Google Ads provided enhanced visibility across search results, other websites, YouTube, and Gmail, resulting in increased exposure for the Fundraising Regulator and its services.

• 4. Positive Feedback: Survey responses indicated heightened awareness and understanding of the fundraising badge and the Fundraising Preference Service among the target audience.